NTT DoCoMo plans to boost the company's operating profit through cutting overall spending as other operators, KDDI and Softbank, see subscriber base growth after the two companies began offering iPhone products, according to a November 21, 2011 report by Bloomberg. It is reported that DoCoMo will maintain annual spending at approximately 700 billion yen (US$9.06 billion; US$1=77.3 yen) in the four years starting next fiscal year. Having achieved 100% coverage in 3G network, DoCoMo projects to focus on LTE (Long Term Evolution) network deployment.